“What Makes Online Marketing Advisor So Different?…”
Steve Myers
President of Online Marketing Advisor |
It’s a focus on business. When you decided to build a Web site, you had a specific goal. A few things you might want to accomplish might include:
- Get More Clients or Leads
- Make More Money Online or In Your Bricks and Mortar Business
- Get the Word Out About Your Product, Service, or Message
Whatever your goal was, I know one thing it wasn’t. You didn’t set out to build a Web site to learn HTML, Web programming, or graphic design. So why is it that traditional Web development companies speak in the language of programmers or creative directors. Simple. It’s what they know.
What We’re Not
Maybe it will make the most sense to define what we’re not. We’re not a graphic design company, though our fantastic designers create very attractive Web sites. We’re not a software development company, though we have some of the most competent Web programmers around.
Where We Excel
We’re different. Online Marketing Advisor is a marketing company. We just happen to tell your story on the Web. Our excellent team of designers and programmers handle the technical and design details for you once we know your business objectives. We act as project managers to keep your project on track.
If you’ve ever built a home, you almost certainly didn’t hire the bricklayer or carpet layer yourself. You probably hired a home building company who acted as a general contractor to coordinate the tasks needed to make your dream a reality.
You work with an architect to design the end result, a home you could be proud to live in for many years. The architect showed you sample floor plans and you may have made some modifications to suit your needs.
The general contractor takes it from there. They use your design to coordinate the construction of your home. You don’t need to know anything about concrete to be sure your sidewalks will look right. You won’t have to even show up at the build site until it’s time to inspect your new home. It all happens in the background.
Online Marketing Advisor acts as the architect and general contractor for your Web site. Before work commences, we make sure we’re on the same page.
Goals Defined and Delivered
We focus on business goals… your goals. Tell us what you want to accomplish online. Let us know the message you want to deliver, and to whom. In fact, many of our clients come to us without a clear idea of what’s even possible online. We’ll help you define a clear and achievable visition for your online presence.
We’ll even help you define your audience and their key emotional triggers. We help you identify their frustrations, fears, and ambitions. These emotional triggers are the points to speak to with any audience to generate action.
Whether it’s a phone call requesting information, signing up for a newsletter, or purchasing your product, these are all measurable actions. Another key difference in the way we do business is all about metrics. If we can’t measure online success with a specific number we can track, how will you know you got your money’s worth?
Your Roadmap
Without detailed information about what’s working on your site and identifying areas of improvement, you have no roadmap. You won’t know where to invest time and effort to do more of what’s getting you the best results. Nor will you know the things you’ve tried that don’t work and should be abandoned.
We can provide detailed Web analytics to help you make business decisions about your Web site based on real-world data. We’ve worked to improve the profitability and reach of Web sites in many markets, speaking to many diverse audiences. With each, we’ve had to adjust our approach and writing style to match what they want and need to hear before making a purchase or taking some other measurable action.
Without measuring the success of online marketing campaigns and various portions of the Web site, we’d just be flying blind. Experience with one market gives us insight into related markets. But each one will differ slightly. Pitches that worked with one market don’t always work for another in the same ways.
Testing and Measurement
That’s why measurement and continued testing of marketing messages are vital to targeting your market’s needs with laser precision. We use industry-leading tools such as WebTrends, ClickTracks, Google Analytics, and Omniture SiteCatalyst to track your Web site visitors’ behavior from first contact to a sale or other "conversion" metric.
We Speak Your Language
I’ll sum it all up by saying Online Marketing Advisor speaks your language, the language of business. You want solid, measurable return on your investment. If you don’t meet your business objectives, it really doesn’t matter how pretty your Web site is. Nor will it matter how elegant the programming is in the background.
We focus on delivering real-world measurable results without the technical double-talk. Your new or augmented Web site is the deliverable. Your business success is the goal we measure our work against.
Online Marketing Advisor consults with Web site owners who want to improve the three key areas of online success:
- Get More Targeted Traffic to Your Web Site
- Convert that Traffic Into Measurable Action (sales, leads, newsletter signups, etc.)
- Create a User-Friendly, Attractive Online Presence
We accomplish these goals through:
- Pay-Per-Click Advertising
- Search Engine Optimization
- Web Traffic Analysis
- Writing Copy that Compels to Action
- Programming Custom Web Solutions
(LAMP – Linux/UNIX, Apache, MySQL/PostgreSQL, PHP)
Next Steps
For a free one hour consultation, give us a call at (801) 859-5126 anytime.
-Steve Myers